Created a user friendly and simple to navigate service to replace Three’s USSD Service.
When Three were retiring their USSD service which enabled customers to use quick codes on their phone to complete tasks such as Topping up, checking their balance and requesting a call from a friend. I was supplied with a list of 300 codes to be put on a web page.
UX Research & Analysist
With workshops with care and business stakeholders, we were able to use card sorting to narrow down the list and group them together.
By highlighting insights from most used codes and common calls into care, we were able to eliminate the overly complex codes and create a clean and easy to navigate solution.